Resources

To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends.

You will also find details for our latest industry leading events on this section. Our events help you to position your organisation as thought leaders and recognise best practice within the industry.

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Archives

| Tuesday, Oct 06 2015

Is Native Advertising Content Marketing?

Author: Mike O’Brien  | Clickz Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but more conditionally than as a rule. Native advertising is designed to blend seamlessly into any given platform, almost as if its regular, non-sponsored content. So that […]

| Thursday, Aug 27 2015

Asia Risk Awards 2015

| 9th September 2015 | Awarding excellence in risk management and derivatives.  This is the 16th year of Asia Risk magazine’s awards, which recognise best practice in risk management and derivatives use by banks and financial institutions around the region. The awards ceremony will take place in Singapore in September, to mark the city state’s 50th […]

| Wednesday, Aug 26 2015

Buy-Side Tech Awards 2015

| 6th November 2015 | Recognising leading technologies and vendors The Buy-Side Tech Awards, 2015 recognises leading technologies and vendors in their area of expertise and is an event not to be missed. Featuring 29 categories, this year sees two additional categories – “Best buy-side product for 2015” and “Best overall technology provider for 2015” […]